“Decafin the evening” might become a common restaurant expression.
A recent survey revealed that women in their late 30s to early 40s represent a significant portion of the population and play a key role in establishing and maintaining consumption behavior. Perhaps the biggest decisive factor for a woman to choose decaf is pregnancy: As such, it is quite common that during the nine-month period, these soon to be mothers chose decaf over regular in an effort to reduce any possible aversions to the unborn child. Interestingly; even after birth many mothers remain decaf drinkers well into their later years in life as their perception of diet and health evolve. But in many cases an even larger portion of mothers switch back to regular coffee, which is commonly seen amongst the younger more career driven women. Men on the other hand are a little more unpredictable and tend to be “dual drinkers”–or those that typically consume regular coffee in the morning and decafin the evening. According to Maximus Coffee Group, a Houston based decaffeinator, it has been estimated that roughly 70% of all decaffeinated coffee is consumed in the morning, with the remaining portion in the evening. This fact, although interesting, is one that has been not shared across all players in the coffee industry, namely the retail sector.
No, the formula still
According to the data, women in their late 30s to early 40s represent a significant portion of the population and play a key role in establishing and maintaining consumption behavior. Perhaps the biggest decisive factor for a woman to choose decaf is pregnancy: As such, it is quite common that during the nine-month period, these soon to be mothers chose decaf over regular in an effort to reduce any possible aversions to the unborn child. Interestingly; even after birth many mothers remain decaf drinkers well into their later years in life as their perception of diet and health evolve. But in many cases an even larger portion of mothers switch back to regular coffee, which is commonly seen amongst the younger more career driven women. Men on the other hand are a little more unpredictable and tend to be “dual drinkers”–or those that typically consume regular coffee in the morning and decafin the evening. According to Maximus Coffee Group, a Houston based decaffeinator, it has been estimated that roughly 70% of all decaffeinated coffee is consumed in the morning, with the remaining portion in the evening. This fact, although interesting, is one that has been not shared across all players in the coffee industry, namely the retail sector.